OUR PRINCIPLES

SIMPLE

 

We keep our formula as simple as it can – ‘simplicity’ is our motto when formulating a product. Complicated and long list of ingredients does not necessarily make you more beautiful, more ingredients mean more potential allergens.

All our products are formulated based on the principles of

GENTLE

 

We understand the delicate nature of our skin, so all of our products are formulated with only the necessary ingredients that are gentle, free from known skin irritants and substances that may be harmful. All of the products have been tested by ordinary people like you. Our skin is a living, breathing organ and needs the most gentle care.

EFFECTIVE

 

We take a strict approach in sourcing and use of ingredients in our products, the ingredients used are carefully selected for their quality and its skin beneficial properties and is combined together for its synergistic effect on skin.